After ruling out his initial career choices of paleontologist, zoologist, baseball player and Good Humor ice cream man, Jerry LoFaro parlayed his lifetime interest in dinosaurs and other animals, fantasy, art history and literature into a successful career as an illustrator.
His art—always striking and often humorous—has been featured on book covers for major publishers and in advertising and promotional campaigns for clients including Nike, Disney, National Geographic, The Discovery Channel and TIME magazine. Celestial Seasonings has commissioned LoFaro to create tea, coffee and seasonings package designs, even entrusting him to update the company’s famous icon, Sleepytime Bear. Recently, he was honored with a Gold Medal from the Society of Illustrators.
“Superficially, I’d describe my work as realism,” says LoFaro. “However, much of what I’ve done in content is conceptual, with surreal flourishes.” Prior to 2002, he worked primarily with acrylics; now, he uses Photoshop to create digital art.
LoFaro also treasures the rural beauty of his New Hampshire surroundings and confides, “My life revolves around walking out to my studio in the woods, listening to great music and being creative.”
View the artist’s portfolio at JerryLoFaro.com