Superfood Brand Makes U.S. Debut in Sarasota
Feb 24, 2012 01:15PM
Chia Bia USA, partner of Ireland-based Chia Bia, is bringing the company’s whole seed chia, milled chia (with and without pure wild blueberry powder) and Certified Organic nutrient bars to the States after three years of distribution overseas. Negotiations are under way with several hotels, resorts and retail outlets; the products initially debuted at the Ritz-Carlton Sarasota in late 2011.
“Chia Bia is an exciting addition to the American natural foods industry, especially given that we offer the option of pure added fruit powder with our milled chia, something not previously available in the U.S.” said Theresa Broughton, CEO of Chia Bia USA. “And when we analyzed the Sarasota community and culture, it was clear that this area is the perfect place to introduce our product line. It’s not too large, not too small, and consumers here are not only open to but also welcome health-promoting foods like chia.”
Chia is not just any health-promoting food. This modern-day superfood actually dates back to the Mayan, Aztec and Southwest Native American cultures and has many benefits. Chia is rich in antioxidants and the highest known plant source of Omega-3 fatty acids with 2700mg Omega-3 per 15g serving, has five times more calcium than milk, offers a protein content ranging from 19 to 23 percent and provides nearly 28 grams of fiber per 100 grams of seed, which is equivalent to 100 percent of the recommended daily dose for adults In addition, chia is gluten, trans-fats, sugar, sodium and cholesterol free. It is also naturally pesticide free, as pesticides are unnecessary because, as a member of the mint and sage family, insects innately avoid chia. While not a cure, chia may be helpful in the prevention or improvement of heart disease, Type 2 diabetes, high blood pressure, high cholesterol, dry skin conditions and digestive disorders, as well as promoting brain health and improved energy and hormone levels. Chia is a so highly hydrophilic, which prolongs hydration and promotes electrolyte retention, especially during exercise or exertion.