Changing the Way Women Do Fashion
May 18, 2012 03:01PM
Ecovogue365 is on a mission to lessen a woman’s fashion footprint through convertible design – fashions designed to be worn in multiple ways. The group challenges global designers to create convertible clothing or accessories by addressing this question: “How can one design change a woman, her wardrobe and the environment?” while positioning women to answer, “With inspiration from the designer, the design, and you.”
The mother/daughter team of Russet and Jerah Coviello started ecovogue365 in Sarasota as a home-based business in 2010, in order to explore an industry they both love and found wasteful: fashion.
The women create everything from scratch, including designing, sewing, even creating their own website to reach a global audience. With the green movement on the rise, they saw the fashion industry heading in a green direction, but they have yet to see an educated consumer. With fashion producing the second largest industry waste, second only to agriculture, it seems fit that fashion is the next big green revolution.
The inspiration after their first year in business was the more than 20 definitions that comprise eco-fashion. With labels touting fair trade, organic, locally made, hand sewn, made from sustainable fabric, etc., they determined this year that their eco mission was in convertible fashion.
Just accepted as an Ethical Fashion Fellow at the Ethical Fashion Forum of London, Ecovogue365 is here to help you create a compact, slim closet with purpose.
Russet and Jerah will host an open studio day, Tuesday May 15th from 6pm to 8pm to demystify convertible fashion. The evening will also showcase the largest community fashion swap event in Sarasota, open to all women in Sarasota where you can trade out your un-loved clothing, shoes, accessories and perfumes, for new-to-you items.
For more information visit ecovogue365.tumblr.com. Call Jerah at 941-350-0900 with your RSVP.