USF Sarasota-Manatee Student Wins VolvoJoyride Contest
Dec 21, 2012 05:14PM
Joseph Axtell, a University of South Florida Sarasota-Manatee senior majoring in business, recently won a social media contest on Pinterest sponsored by Volvo.
In the contest, Volvo asked Pinterest users to create “Volvo Joyride” pin boards illustrating their ideal road trip. Contestants had to specify destinations, roadside attractions, clothing choices, music selections and fun activities that they would include in their itinerary, while also mixing in photos and information about Volvo and its 2013 model S60 T5 AWD car. Axtell fashioned his winning Pinterest submission around a road trip to Colorado Springs, Colo. to visit friends.
As a business student, Axtell has learned the importance of social media expertise as a tool in running a successful enterprise, and sees this as an opportunity to showcase the publicity value of social marketing.
Follow Axtell on Facebook: facebook.com/volvojoyride.