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Natural Awakenings Sarasota / Manatee / Charlotte

Welcome to the Crystal Cave

Apr 25, 2015 10:54PM ● By Suzi Harkola

Susan Moen is extremely proud of her shop on Fruitville Road in Sarasota. While small in square footage, the place feels expansive, with cabinets, tables and walls filled with gems and treasures of delight. She notes that amethyst and quartz are her best sellers, and other gift items, including jewelry, pendulums, carvings, chimes, sun caters and Tibetan bowls to name just a few, are also in high demand.

Moen has plied her trade for 19 years, the past year in Sarasota and 18 years previously in Massachusetts. The warm weather drew her to Sarasota, and she hasn’t looked back.

“I knew driving by before we even moved here that the Fruitville space would be my space! It’s a perfect location!” she says enthusiastically. “I love the ambience of Sarasota, and the vibrant metaphysical community. And, of course, THE VORTEX!” Moen defines vortex as “an energetic magnetic pull in an area, and in Sarasota, it’s located at Siesta Key Beach.”

She runs the shop on her own, with no additional staff. “I stay in control that way,” she explains, and enjoys being a sole proprietor.

Her motivation for opening the store in Massachusetts was family-oriented, actually centered around her children.

“19 years ago, I wanted to open my own business so I could always be available for my kids when they started school full time,” she says. “It started as a used book store with just a few crystals, and over the years, the book business changed, so I liquidated the books and expanded the crystals. Crystals have always been my passion.” 

“I’ve been working with crystals for almost 30 years, having started when my oldest son was a baby. I’m self-taught,” she continues. “I didn’t get a degree in Geology or certification in crystal healing, I taught myself by reading tons of books and experiencing the stones by being with them constantly.”

A bit of background: Moen grew up in Massachusetts, lived there for most of her life, but has also lived in California and Minnesota and has traveled the world with her family. 

“I have two wonderful sons with my wonderful husband,” she exudes. “I started my first store in 1995, and have grown the store for 19 years into what it is today in Sarasota, with thousands of mineral specimens and crystals from all over the world. My passion is crystals, and my store reflects that passion. It’s unlike other metaphysical stores, as I mainly carry stones and crystals, rather than the other metaphysical accoutrements found in other stores.”

Moen is particular about the items she carries and showcases in the store, handpicking everything. “My sources are from all over,” she says. “Each item is chosen by me, whether I go to the source of they come to me. Handpicking is very important to me.”

The Crystal Cave also offers classes, workshops, readings and special events. Classes and workshops encompass different sessions pertaining to crystals, i.e. crystal healing, pendulum use, crystal gridding, chakras, meditations, sound healing and more topics along those lines.  She notes, “I also have an intuitive reader who does psychic readings on an occasional basis, and also special events where friends from Massachusetts come down and offer their different gifts.”

Events scheduled for May include a Crystal Healing and Pendulum Class on May 13 from 6 to 8 p.m. ($25 per person), Candace Dalton Spirit Medium on May 20, 6:30 p.m. to 8:30 p.m. ($50 per person), and Love Circle Exchange ($10 to $20) with Lucia Gabriela on May 26 from 7 to 8:30 p.m.


The Crystal Cave is located at 1899B Fruitville Rd., Sarasota. Call 941-346-6203 for more information. Hours of operation are, according to Moen, “11ish to 5ish,” Tuesday through Saturday. Moen notes, “The ‘ish’ refers to the fact that my hours are flexible. I’ll stay as late or as long as anyone wants me to stay. Conversely, I might be a ‘titch’ late sometimes, but rarely.”


Natural Awakenings of Sarasota March 2020 Digital Edition