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Natural Awakenings Sarasota / Manatee / Charlotte

Omega3 Innovations Launches Omega Cure Oxidation Certificates

Jun 01, 2016 11:27AM

Omega3 Innovations has started attaching oxidation numbers to every bottle of Omega Cure® cod liver oil and box of Omega Cure Extra Strength. The goal of this implementation is to help customers better assess the freshness level of their omega-3 oil, according to physician co-founders, Dr. Bo Martinsen and Dr. Anne-Marie Chalmers.  

“Lots of omega-3 products claim to be fresh and even showcase relatively low oxidation numbers,” explains Dr. Martinsen. “But consumers need to be aware that oxidation numbers increase with time. That’s why we are, not only sharing the oxidation values of each batch of Omega Cure, but also the date those numbers were measured.”  

In addition to printing the peroxide and anisidine values––two common freshness measurements––on the Omega Cure bottles and boxes, Omega3 Innovations has also created a blog series surrounding the topic of freshness. “When it comes to omega-3, freshness equals good taste and potency. That’s why we want to make sure to provide the consumer with as much information as possible,” concludes Dr. Chalmers.  


Location: 727 Commerce Dr., Venice. For more information, call 941-485-4400, email [email protected] or visit 


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