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Natural Awakenings Sarasota / Manatee / Charlotte

In Need of Motivation for a Healthy 2018? Just Think “CROP!”

Dec 29, 2017 07:18PM

by Mary-Elizabeth Schurrer 


So the holiday season has come and gone––but the residual effects of holiday eating have managed to stay behind. Does this dilemma sound familiar? Between all the frosted cookies, spiked eggnog, hot cocoa, peppermint cheesecake and other festive treats, it’s no wonder that most people flock to fitness centers and health food stores once January rolls around.  

The desire to shed those nagging holiday pounds can coerce many of us into taking drastic weight loss measures, but these “quick-fixes” are fleeting and don’t offer a long-term solution for optimum wellness. So think outside that all-too-common resolution of dropping five pounds on the scale, and dedicate 2018 to practicing a more balanced, nutritious and vibrant lifestyle instead. This goal is more beneficial and sustainable than a “fad diet” because it’s a permanent shift––not just a temporary cleanse or detox.  

Eating healthy does not have to feel restrictive or daunting either. In fact, making this transition can even be enjoyable––and Karen Odierna knows all about that! As the founder and owner of three CROP Juice locations here in Sarasota, she is bringing the delicious side of nutrition to our community. In the Q&A below, Odierna lends her expertise on achieving wellness in a way that feels satisfying rather than limiting.  


Natural Awakenings: What is your advice for starting a post-holiday reset program in the New Year, and how can these healthy changes be maintained all year long?  

Odierna: I think that’s exactly the secret––maintaining a balanced lifestyle throughout the whole year keeps those seasonal temptations in check. If you overindulged during the holidays, then a typical New Years resolution “diet” begins right now. I challenge everyone who is detoxing in January to start with small changes like increasing water intake, eating an apple each day or taking a walk, instead of being extreme for a short period of time, then reverting back to the same eating patterns that will lead you to this exact same place next year.  


NA: How are the products that you offer at Crop Juice beneficial for promoting or supplementing a commitment to making healthier and more nutritious choices in the New Year?  

Odierna: We offer options that make consuming more fruits and veggies fun! Our focus at CROP is to provide our clients with the most nutrient-dense, best tasting, cold-pressed, raw, organic juices, smoothies and snacks. We’re all aware that we should be consuming more fruits and veggies, but it's only when we experience the benefits of increased energy, weight loss and improved wellness that makes us realize just how important these foods actually are.  


NA: Do you have any new products or flavors in the works for the month of January, and what else can customers expect from CROP during these upcoming winter months?    

Odierna: We will be creating a new leafy green juice that features an Asian leafy green cabbage called Tokyo Bekana which is being supplied by the local and organic Blumenberry Farms. We’re also launching acai and pitaya bowls at our Downtown and Gulf Gate locations. Currently, acai and pitaya bowls are just available at our University Parkway location, but that’s about to change. We’re also going to launch pitaya smoothies which are a gorgeous hot pink color!  


NA: Are there any new additions or expansions taking place at CROP throughout 2018, and if so, are you able to give away some of the details at this point? 

Odierna: Yes! Our Gulf Gate location is undergoing an expansion. We are remodeling the two spaces next door to our current location to include a new juicing kitchen and a separate on-demand kitchen. We’re hoping to have that addition ready to open this month. 


CROP Juice operates three locations in Sarasota: 2320 Gulf Gate Drive, 8211 Tourist Center Drive, University Park, and 1605 Main Street, Suite 108. For more information, visit  


Mary-Elizabeth Schurrer is the Managing Editor of Natural Awakenings Sarasota–Manatee. She also works as a freelance writer, blogger and social media marketer based in Southwest Florida. Her personal blog features practical tips for embracing an active, nutritious and empowered lifestyle.  

Natural Awakenings of Sarasota April 2020 Digital Edition